Market Vision is a corporate ESOMAR member and the survey process in all our research projects is in line with international market research standards

Computer Assisted Personal Interview

Getting accurate data in long length interviews, and the opportunity to offer custom clarifications to any misunderstanding, are key reasons why we recommend CAPI methodology for usage and attitude studies or brand awareness and recognition studies. Over the years, we have completed more than 30 large-scale CAPI projects on a representative samples with national coverage. Most of our interviews with business users are conducted CAPI.

Direct input

Direct and fast data entry

Better control

GPS tracking and timing control for every question

Automated skip logic

Interviewers cannot miss questions or ask the wrong questions

Testing media files

Video, audio, photo

Computer Assisted Telephone Interview

Telephone interviews are effective tool for research when we need fast results to short interviews. The quality of the data is ensured by adequate software and hardware support, training of interviewers and quota completion control. We have experience in reaching both representative and targeted samples in B2C and B2B research projects.

Computer Assisted Web Interview

We conduct CAWI interviews through out online panel Prasalnik.mk. It’s an online platform for market research through which potential respondents who meet certain demographic conditions are recruited to participate in a number of market research projects with purpose to provide valuable business information for our clients. The questionnaires are programmed to provide automated quality control, and the panelists are awarded for their honest and timely answers.

5000 panelists

from all eight statistical regions across the country

Automated quality control

Precise targeting and fast results

Focus Group Discussions

Whether you want to explore a particular subject more broadly and get valuable insights for further research or delve more deeply to unearth the reasons or key drivers behind certain ideas and concepts, Market Vision can organize focus group discussions as one of the most popular qualitative approaches to market research. We have experience with general and narrowly targeted population, trained and experienced moderators and high quality audio and video recording. Given the latest development as a consequence of COVID – 19 pandemics, we can efficiently organize online focus groups.

Group Discussions room

One Way Mirror

Client’s lounge

In-Depth Interviews

Market Vision has extensive experience with over 400 conducted in-depth interviews across the country on various subjects and industries. We’ve interviewed marginalized groups, trade associations, entrepreneurs, students, NGO activists, decision-makers, farmers, etc. If you require insight on certain topics that scratches deeper beyond the surface level answers, Market Vision can provide valuable know-how in developing interview guides and a network of experienced interviewers chosen for their knowledge in a particular area.

Mystery Shopping

If you need to assess the quality of customer service or collect information for products, services and prices, Market Vision can offer mystery shopping research services. Our experience in this area includes in-store checking projects like mystery shopping, merchandising check and point of sales tracking for various industries including retail, banking and insurance, pharmacies, etc.

Research department by numbers

Years of Experience

Satisfied Clients

Completed Projects

Conducted Interviews

Every business is unique in its own way. That’s why we don’t start with pre-defined solutions. We carefully listen to your requirements, analyze your business model and the environment in which you operate, and then propose a solution tailored just for your needs.